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LEGAL

Privacy Policy

Last Updated: June 7, 2026

This Privacy Policy describes how M1 Valuations (“M1 Valuations,” “we,” “us,” or “our”) collects, uses, discloses, and protects personal information when you visit and use our website at m1valuations.com.

We do not sell your personal information. We use the information we collect to operate and improve our website and to respond to you.

This policy applies to our website only. Information you share with us under a separate engagement agreement is governed by that agreement, not this policy.

By using our website, you acknowledge that you have read and understood this Privacy Policy.

1. Definitions

Personal Information / Personal Data — Any information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to a particular individual or household.

Processing — Any operation performed on personal information, including collection, recording, storage, retrieval, use, disclosure, or deletion.

Service — Our website at m1valuations.com.

Service Provider — A third party that processes personal information on our behalf to help us operate our website, such as analytics, email, and hosting providers.

Consumer — For purposes of the California Consumer Privacy Act (CCPA), a natural person who is a California resident.

Cookies — Small files placed on your device by a website that store information about your browsing activity.

Usage Data — Data collected automatically through your use of the Service or generated by the Service infrastructure (for example, how long you spend on a page).

2. Who We Are

M1 Valuations is a brand of Summa Consulting LLC, the entity responsible for your personal information. You can reach us at:

Email: contact@m1valuations.com
Phone: (346) 644-8844
Website: m1valuations.com
Mailing address: 611 South DuPont Highway, Suite 102, Dover, DE 19901

3. Personal Information We Collect

3.1 Information you provide directly

When you use a contact or intake form, or otherwise communicate with us through the website, you may provide:

  • First and last name, and business title
  • Email address
  • Phone number
  • Business name and address
  • Business details you choose to submit through our forms (such as annual revenue range, industry, and the situation prompting your inquiry)
  • The content of communications you send us through the website

3.2 Information collected automatically

When you use the Service, we and our Service Providers may automatically collect:

  • IP address
  • Browser type and version
  • Device type and operating system
  • Pages visited, time spent on pages, and navigation paths
  • Referring and exit URLs
  • Date and time of your visit
  • Unique device identifiers and other diagnostic data
  • Information collected through cookies and similar technologies (see Section 7)

3.3 Information from third parties

  • Analytics and advertising data from service providers and platforms

4. How We Use Your Personal Information

We use the information we collect to:

  • Respond to your inquiry and answer your questions
  • Contact you about your inquiry or request
  • Schedule a call, consultation, or appointment
  • Operate, maintain, secure, and improve our website
  • Detect and prevent fraud, abuse, and security issues
  • Comply with applicable law

Calls and Text Messages

When you provide your phone number through our website, you agree that M1 Valuations may contact you by phone call and text message (SMS) at that number, including through automated means, regarding your inquiry, scheduling, and related follow-up. Message frequency varies. Message and data rates may apply. You can opt out of texts at any time by replying STOP, or reply HELP for help. Opting out of texts does not affect your ability to receive a call or email about your inquiry. Providing your number is not a condition of any purchase.

5. How We Share Personal Information

We do not sell your personal information for money. We may share personal information in the following limited circumstances:

  • Service Providers — With trusted third parties who help us operate our website, such as website hosting, analytics, and email providers. These providers are contractually required to protect your information and use it only for the purposes we specify.
  • Legal requirements — When required by law, regulation, legal process, or a valid government request, or to protect the rights, property, or safety of M1 Valuations, our visitors, or the public.
  • Business transfers — In connection with a merger, acquisition, financing, reorganization, or sale of assets, in which case we will provide notice before your information becomes subject to a different privacy policy.
  • With your consent — For any other purpose you authorize.
  • Advertising and analytics partners — We may share automatically collected information (such as cookie identifiers and IP addresses) with advertising and analytics platforms such as Google, Meta, and LinkedIn to measure performance, attribute conversions, and deliver relevant advertising.
  • Text-messaging consent. We do not share your mobile phone number or your SMS opt-in consent with third parties or affiliates for their own marketing or promotional purposes. This data is excluded from any sharing described elsewhere in this policy.

6. How Long We Keep Your Information

We keep personal information only for as long as necessary for the purposes described in this policy, unless a longer period is required or permitted by law:

  • Inquiry and contact-form data — Retained for as long as needed to respond to and follow up on your inquiry, and thereafter as needed for our records or to comply with applicable law.
  • Website usage data — Retained for up to twenty-four (24) months, unless needed longer for security purposes.

When information is no longer needed, we securely delete or anonymize it.

7. Cookies and Tracking Technologies

We use cookies and similar technologies (including web beacons, tags, and scripts) to operate the Service, remember your preferences, analyze usage, and measure marketing performance. The types we use include:

  • Essential cookies — Required for basic site functionality, such as security and session management. These cannot be disabled.
  • Functional cookies — Remember your choices and preferences to provide a more personal experience.
  • Analytics and performance cookies — Help us understand how visitors use the site so we can improve it. These may be administered by third-party providers and may use a pseudonymous identifier tied to your device.
  • Advertising and targeting cookies — Used to measure ad performance, attribute conversions, and serve relevant or remarketing ads across websites. These include tags from platforms such as Google, Meta, and LinkedIn.

You can control cookies through your browser settings; most browsers let you refuse or delete cookies. Disabling some cookies may affect site functionality. You can also opt out of personalized advertising through industry tools such as the NAI (networkadvertising.org/choices), the DAA (optout.aboutads.info), and Google’s Ads Settings.

8. Your California Privacy Rights (CCPA/CPRA)

This section applies to California residents and supplements the rest of this policy.

Categories of personal information we collect

Through our website, in the preceding twelve (12) months, we may have collected the following categories (as defined by the CCPA):

  • Identifiers — name, email address, postal address, phone number, IP address, online identifiers
  • California Customer Records information (Cal. Civ. Code § 1798.80(e)) — name, address, telephone number
  • Commercial information — records of services you have inquired about or considered
  • Internet or other network activity — browsing activity and interactions with our site and ads

We do not knowingly collect the CCPA categories covering protected classifications, biometric information, geolocation, sensory data, professional/employment information (beyond what you choose to share), education information, or inferences used for profiling.

Sources

We obtain this information directly from you (forms and communications through the website), automatically (cookies and site activity), and from Service Providers (such as analytics providers).

Sale and sharing

We do not sell your personal information for monetary consideration. Our use of advertising and analytics technologies (such as tags from Google, Meta, and LinkedIn) may constitute “sharing” for “cross-context behavioral advertising” under California law. California residents may opt out of this sharing by using the “Your Privacy Choices” link in our website footer, by enabling a Global Privacy Control (GPC) signal in a supported browser, or by adjusting the cookie controls described in Section 7.

Your rights

California residents have the right to:

  • Know what personal information we collect, the sources, our purposes, and the categories of third parties we share it with
  • Access the specific pieces of personal information we hold about you
  • Delete personal information, subject to legal exceptions
  • Correct inaccurate personal information
  • Opt out of the sale or sharing of personal information
  • Non-discrimination for exercising your rights

To exercise these rights, contact us at contact@m1valuations.com or through m1valuations.com. Only you, or someone you authorize to act on your behalf, may make a verifiable request. We must be able to verify your identity and confirm the information relates to you. We will respond within 45 days, with one possible 45-day extension when reasonably necessary. Disclosures will cover the 12-month period preceding the request.

9. Data Security

We use commercially reasonable measures to protect your personal information. No method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

10. Children’s Privacy

Our Service is not directed to individuals under 16, and we do not knowingly collect personal information from anyone under 16. We do not sell or share the personal information of consumers we know are under 16. If you believe a child has provided us with personal information, please contact us at contact@m1valuations.com and we will take steps to delete it.

11. Third-Party Links

Our Service may contain links to websites we do not operate. We are not responsible for the privacy practices or content of those sites and encourage you to review their privacy policies.

12. Do Not Track

Some browsers offer a “Do Not Track” (DNT) signal. There is no uniform industry standard for responding to DNT signals, and our website does not currently respond to them. We do, however, honor Global Privacy Control (GPC) signals as described in Section 8.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will post the updated policy on this page and revise the “Last Updated” date. Changes are effective when posted.

14. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact us:

M1 Valuations
Email: contact@m1valuations.com
Phone: (346) 644-8844
Website: m1valuations.com
Mailing address: 611 South DuPont Highway, Suite 102, Dover, DE 19901